Self-Expression Through Colour

Klue is a unisex accessories brand built on the belief that colour is a powerful form of self-expression. The name is a playful take on the English word clue — a subtle hint about your mood, your energy, or your outlook for the day.

The brand was born in 2019, during a summer journey from Paris to Istanbul, when co-founders Aysen, a fashion buyer, and Kevin, a photographer and business strategist, decided to merge their shared passions — from architecture and industrial design to art and photography — into a single creative vision.

Klue makes colourful socks and accessories with soul: high-quality daily essentials designed to spark joy, designed to last, and created with care. Every item is made slowly and consciously, in family-run factories in Istanbul and Portugal that uphold the highest international standards for ethical labour and environmental practices.

All production is certified by OEKO-TEX Standard 100, GOTS, Woolmark Blend, and BSCI A — a testament to Klue’s deep commitment to slow fashion values. Using organic cotton, lyocell, and natural wool, Klue crafts feel-good products that are as kind to the planet as they are to your skin.

Because getting dressed should feel good — and do good.