SAMDI is a contemporary womenswear brand redefining weekend dressing — effortless, elevated, and designed for real life. Co-founded by Nina Hopkins (former Creative Director of Jakke), the brand brings a confident creative point of view to modern wardrobes.

Designed for women moving between city, downtime, and occasion, SAMDI delivers versatile pieces that balance comfort with a strong sense of style. Each collection is built around curated capsule stories — from relaxed daytime dressing to more elevated, after-dark moments — creating a cohesive wardrobe for the “perfect weekend.”

At the core of SAMDI is a focus on wearability and modern femininity. Fabrics are selected for their softness and movement, while silhouettes are easy yet considered — pieces that feel directional without losing their everyday appeal.

Positioned within the contemporary womenswear space, SAMDI offers a compelling retail proposition: accessible price points, clear storytelling, and collections that reflect how women want to dress now.

Available for wholesale across the UK, Ireland, Europe, and the US.
Represented by SOMEWHERE Agency, London.