Founded in 2012 by Daniella “Danni” Alves Braithwaite, SOMEWHERE is a London-based fashion wholesale agency and showroom specialising in contemporary womenswear. We represent a curated portfolio of Scandinavian and European brands across the UK and Ireland, working with independent boutiques, department stores and leading online retailers.

SOMEWHERE was created to champion the brands Danni loves: fresh, creative labels with a strong design identity, a focus on craftsmanship and clear commercial appeal. The agency works with contemporary brands that are both desirable and wearable, supporting their long-term growth in the UK through carefully developed wholesale partnerships.

Based in London, SOMEWHERE specialises in introducing innovative international labels to the UK and Irish markets. With particular strength in Scandinavian fashion, the showroom has played a key role in building the presence of leading Danish contemporary brands within the region.

SOMEWHERE operates as an independent agency focused on delivering consistent commercial growth for its brands. Our retail network spans leading UK department stores, premium online platforms and a highly engaged base of independent boutiques across the UK and Ireland.

Alongside wholesale representation, SOMEWHERE offers a brand-directed consultancy service to support international brands entering or expanding in the UK market. The team provides expertise across market entry strategy, range planning, wholesale sales, trade show planning, retail training and after-sales support, creating a tailored approach for each brand partner.

Our London showroom spans 550 sqm across three floors in South London, offering an inspiring environment for buyers to discover contemporary fashion collections. The space has been carefully developed to reflect the creativity and identity of the brands we represent, including established names such as Baum und Pferdgarten and Stella Nova.

Today, SOMEWHERE is recognised for its instinct for discovering and developing contemporary fashion brands within the UK and Ireland. Each brand in the showroom is distinct, yet connected by a shared focus on craftsmanship, modern femininity and a confident, creative approach to design.