SOMEWHERE is a London-based fashion wholesale agency and showroom specialising in contemporary womenswear brands across the UK and Ireland. Founded in 2012 by Daniella “Danni” Alves Braithwaite, the agency represents a curated portfolio of Scandinavian and European fashion brands, connecting international labels with leading UK and Irish retailers.

With particular strength in Danish and Scandinavian fashion, SOMEWHERE is recognised for introducing contemporary brands with strong creative identity, craftsmanship and commercial appeal to the UK market. The agency works closely with independent boutiques, department stores and premium online retailers, building long-term wholesale partnerships across the UK and Ireland.

Alongside wholesale representation, SOMEWHERE provides brand-focused consultancy services for international fashion brands entering or expanding within the UK market. This includes support across wholesale strategy, market development, retail partnerships, showroom management and sales growth.

Operating from a 550 sqm London showroom across three floors in South London, SOMEWHERE offers an inspiring environment for buyers to discover contemporary womenswear collections from across Europe. The showroom has become a destination for retailers seeking Scandinavian fashion brands and emerging contemporary labels with a distinctive point of view.

Today, SOMEWHERE is recognised as a leading London fashion wholesale showroom for contemporary Scandinavian and European womenswear brands, bringing together creativity, commercial expertise and long-term brand development.