In 2012 Danni Alves Braithwaite founded SOMEWHERE to create a home for the labels she loves. Fresh, new brands that are innovative and desirable, with an emphasis on craftsmanship and quality. 

SOMEWHERE is female owned and led and devoted to creating commercial success for our brands. For us it’s all about finding brands that we feel passionate about – brands that we can feel proud to bring to our strong, active client base which includes all the leading online, department stores and multi-brand boutiques.

Our brand-directed consultancy service can take care of your brand development, market entry, range planning, trade show planning, retail training and after-sales management. Our expert team will create a fully tailored approach to helping your brand expand and flourish.

We have just relocated to a new showroom, now spanning an expansive 550 sqm across three floors in the heart of South London. Our ongoing transformation of the building aims to create a beautiful space that perfectly showcases the creativity and aesthetics of our featured labels. From this inspiring setting, we are dedicated to introducing new and aspirational brands, such as Baum und Pferdgarten and Stella Nova, to the UK and Irish markets.

SOMEWHERE is known throughout the industry for having an instinct for sourcing the most exciting new brands from around the world. Each one eclectic and unique, but all of them unified by their craftsmanship, modern femininity and playful attitude.