SAMDI is a contemporary womenswear brand redefining weekend dressing with elevated, effortless style. Founded by Nina Hopkins, former Creative Director and co-founder of Jakke, SAMDI takes its name from the French word samedi (Saturday) — a celebration of self-expression, confidence, and modern femininity.

Designed for brunches, city strolls, countryside escapes and wedding weekends, SAMDI creates versatile women’s clothing that moves seamlessly from day to night. The collection focuses on flattering silhouettes, expressive prints, rich textures and relaxed tailoring — pieces made to be lived in.

Rather than designing for the office, SAMDI champions off-duty style: contemporary fashion for women who want comfort without compromising on polish. Expect unstructured shapes, confident colour, and statement details that feel effortless yet refined.

SAMDI blends creative direction with commercial understanding, offering premium womenswear that empowers women to feel comfortable, confident and distinctly themselves — every day of the weekend.