Founded in 2012 by Daniella “Danni” Alves Braithwaite, SOMEWHERE is a London-based fashion showroom and wholesale agency representing a curated portfolio of contemporary fashion brands. Based in London, SOMEWHERE specialises in introducing innovative international labels – particularly Scandinavian and Danish fashion brands – to the UK and Irish retail markets.

SOMEWHERE was created to champion the brands Danni loves: fresh, creative labels that combine strong design identity, craftsmanship and commercial appeal. The agency represents contemporary brands that are both desirable and wearable, helping them build long-term success in the UK through strategic wholesale partnerships.

SOMEWHERE is an independent agency devoted to delivering strong commercial growth for its brands. Our clients include leading UK department stores, premium online retailers and independent multi-brand boutiques, supported by a highly active and engaged retail network across the UK and Ireland.

Beyond wholesale representation, SOMEWHERE offers a brand-directed consultancy service designed to support international brands entering or expanding in the UK market. Our team provides expertise across market entry strategy, range planning, wholesale sales, trade show planning, retail training and after-sales support, creating a fully tailored approach for each brand partner.

Our London fashion showroom spans 550 sqm across three floors in South London, providing an inspiring environment for buyers to discover contemporary fashion collections. The space has been carefully developed to showcase the creativity and aesthetics of the brands we represent, including leading Danish contemporary labels such as Baum und Pferdgarten and Stella Nova.

Today, SOMEWHERE is recognised within the industry for its instinct for discovering exciting international contemporary fashion brands and successfully introducing them to the UK and Irish wholesale markets. Each brand in the showroom is unique, yet united by a shared focus on craftsmanship, modern femininity and playful design.